We believe that brands and individuals should grow from within – guided by an inner compass.
Our job is to uncover this compass that is deepls rooted in the identity – and turn it into authentic action. The results: A clear positioning, real identification, and lasting growth.
Our method is proven. Developed through our work with over 200 organisations and 400 individuals – from global leaders to bold entrepreneurs. What sets us apart? A method that’s substantial, empathetic, and practical.
I’m Christopher Spall, founder and managing director of Spall Identity – the leading identity consultancy for brands and people.
ID Inspiration
From CEO to crisis expert for people and technology: 3 questions for CEO Thorsten Logemann
The CEO of intersoft consulting services AG Thorsten Logemann summarizes the result of his identity development process as follows. “I have a clear compass for my content on LinkedIn. After a short time, I felt that my “identity” resonated with people.”
Combining several cultures in one Brand Identity
Developing and establishing a unifying DNA is a complex challenge, especially in globally active organizations. In this article, we show how different cultures can be brought together under one brand, by using the example of our client hep.
From ice hockey idol to strong brand: 4 questions for Florence Schelling
Identity development after the end of a career provides answers to the questions: “What drives me, away from sport?” “What do I actually stand for?” and “What does my personal compass for the future look like?”
Key Performance Indicators (KPIs):
Key Performance Indicators (KPIs):
In > 200 Organisationen
Identification and attractiveness increased.
400 Personen
bei der DNA Entwicklung unterstützt.
820 ID Coaches
trained in organizations.
7.800 Menschen in Vorträgen und Erlebnistagen
begeistert.
1.000 > Tage für substanzstarke ID Analysen
unserer Kunden investiert.
B2B & B2C
We serve organizations from both worlds in our portfolio.
Identität für Organisationen
ID Company Brand
Find out what makes your organisation distinctive – for more growth and distance from the competition
ID Employer Brand
Become a sought-after employer with a clear profile – provide direction to your employees and applicants
ID Sustainability Brand
Sharpen your contribution to the environment and society – become a credible green pioneer
Selected references
Identität für Personen
Branding for Executives
Find out what makes you an authentic role model – for motivated and satisfied employees
Branding for Personal Development
Unleash your full potential on the right stage – for more energy and appreciation (not only) in everyday working life
Branding for Entrepreneurs
Make the difference with your personality – for meaning, motivation and growth
Selected references
Matthias Steiner
“From Olympic champion to nutrition pioneer”
Florence Schelling
“From hockey star to focus finder”
Manfred Bender
“From professional soccer player to successful entrepreneur”
Kirstin Hennemann
“From Germany’s best to its most reputable shoemaker”