We believe that brands and people should evolve from an inner compass – and that this compass lies within their own, genuine identity. In the age of AI, it is becoming increasingly difficult to discern what is real and what is fake.
Uncovering this identity in a way that makes it unmistakable – and turning it into authentic action – is our craft. For a positioning that sets direction, for genuine identification, and for growth.
The result is the most effective method for pinpointing and activating the identity of organisations and individuals. Proven and refined with over 200 organisations and 400 people – from global market leaders to ambitious solo entrepreneurs. Over time, our signature has emerged: substantial, empathetic and practical.
My name is Christopher Spall. I am the founder and managing director of Spall Identity – the leading identity consultancy for brands and individuals.
ID Inspiration
From CEO to crisis expert for people and technology: 3 questions for CEO Thorsten Logemann
The CEO of intersoft consulting services AG Thorsten Logemann summarizes the result of his identity development process as follows. “I have a clear compass for my content on LinkedIn. After a short time, I felt that my “identity” resonated with people.”
From employee to leader with a clear compass: 3 questions for Tobias Ott
The Starting Point Tobias Ott actually thought he knew himself well. But when he took on a new area of responsibility and a new team at work,...
Combining several cultures in one Brand Identity
Developing and establishing a unifying DNA is a complex challenge, especially in globally active organizations. In this article, we show how different cultures can be brought together under one brand, by using the example of our client hep.
Our Key Performance Indicators (KPIs)
Our Key Performance Indicators (KPIs)
In > 200 organisations
strengthened identification and appeal.
400 individuals
supported in DNA development.Â
820 ID Coaches
trained in organisations.
7.800 people inspired in lectures and experience days
> 1.000 days in substantial ID Analyses
for our clients.
B2B & B2C
In our portfolio, we work with organisations from both worlds.
Identity for organisations
Positioning
For more direction, identification and relevance in changing times »
Corporate identity
Strengthening identification within – and appeal beyond »
Performance culture
Driving innovation, growth and future-readiness »
Compass for leaders
To foster integrity, motivation and a sense of direction from within »
Selected references
"The Spall method works – whatever the industry or size of the company."
Prof. Dr. Peter F.-J. Steinhoff
Managing Director
IndiGate GmbH
"To develop the brand from within – and distil it into just two words – is an art!"
Dr. Hannes Zapf
Personally Liable Partner
Zapf KG
The clarity that working with Spall Identity has given us is the basis for our growth today and in the future."
Andy Kürz
Managing Director
EIZO Technologies GmbH
"PFINDER KG is becoming far more visible as an increasingly attractive, strong brand in corrosion protection and NDT."
Kersten Alward
Head of Business Unit NDT & Project Manager Brand Identity
PFINDER KG
"Spall Identity offers tailored, authentic consultancy generated from within."
Kirstin Hennemann
Partner
Bespoke shoemaking Hennemann & Braun
"Highly specific and practical recommendations that we at Almdudler could put into practice immediately."
Claus Hofmann-Credner
Head of Marketing
Almdudler Lemonade A. & S. Klein GmbH & Co KG
"The team at Spall Identity not only defined our DNA – they made it visible and usable across every area of the company."
Andy Kürz
Managing Director
EIZO Technologies GmbH
"120% accuracy and precision in analysis."
Frank Dietrich
Managing Director
Winzerkeller Sommerach eG
"Thanks to the professional support of Spall Identity, we were able to significantly enhance ÜZ’s appeal."
Gerd Bock
Chief Executive Officer
ÃœZ Mainfranken eG
"Authentic, honest – always to the point. Inspiring and provocative."
Markus Meißner
Managing Director
cateno GmbH & Co. KG
Identity for individuals
CEO
Discover what makes you an authentic role model – for motivated, fulfilled employees »
Growth seeker
Unlock your full potential on the right stage – for more energy and recognition, both in and beyond your working life »
(Start-up-)Entrepreneur
Make your personality the difference – for purpose, motivation and growth »
Selected references
„Christopher Spall not only managed to uncover my strength, but also to place it within such an authentic framework that my professional transformation has not only succeeded – it brings me great joy every single day. That is brand building at its best!“
Birte Karalus
Facilitator, Journalist,
Consensus Builder
"What separates success from failure always lies within the person. No AI can replicate this identity. Developing identity will become even more relevant than it already is."
Jan Roth
Founder & Managning Partner
LINTILIA LAW
"In the one-to-one coaching with Spall Identity, I was able to identify my own values in depth through both self- and external assessment. These values are now the cornerstones of my newly founded company."
Jan Franz
Expert in employee retention,
Founder & Managing Director
Retention First GmbH
"This is me – 100% Florence. I can now live my DNA with even greater focus and am certain about where my journey is heading. Many thanks."
Florence Schelling
Olympic and World Cup bronze medallist as Swiss national
ice hockey goalkeeper, Sports Official & Speaker
"On LinkedIn, I soon realised that my ‘identity’ was striking a chord with people."
Thorsten Logemann
Chief Executive Officer
intersoft consulting services AG
"Spall Identity provided me with a clear compass – strategic top-level consultancy that always keeps practice in view."
Alexander Penzkofer
Managing Partner
Penzkofer Bau GmbH
"Since then, I feel I have been far more intentional in bringing to life what defines me – and my craft of bespoke shoemaking."
Kirstin Hennemann
Partner
Bespoke shoemaking Hennemann & Braun
"This should be a must for anyone who cares about making clear what they stand for."
Joachim Butterweck
Senior Manager, Team Leader
Cofinpro AG
"The brand coaching was a major step towards my true self – something I sense every single day in my work."
Heiko Lemke
Head of Sales
Wütschner Fahrzeugteile GmbH
"By defining who I am and what I stand for, I can now see more clearly where my path is heading and how I want to walk it."
Tobias Ott
Manager Regional Sales Germany South
SKF Group
Matthias Steiner
„From Olympic champion to pioneer in nutrition“
Florence Schelling
“From ice hockey star to focus finder”Â
Manfred Bender
“From professional footballer to successful entrepreneur”Â
Kirstin Hennemann
„From Germany’s finest to its most renowned shoemaker“