Book “Personal Branding – What turns people into strong brands”
How you can successfully build your own personal brand from within
“What do you stand for?” The authors Christopher Spall and Prof. Dr. Holger J. Schmidt explain the laws of modern branding and adapt them to the needs and specifics of personality development. They illustrate how building your own brand from the inside out can succeed. Thus, after reading this book, the reader can get to the heart of what makes him special and communicate it to others in an authentic and impressive way.
Three exciting facts about the book
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Science meets “do it yourself”: The book provides an overview of popular approaches to personal branding and gives you the opportunity to get started right away in numerous “do it yourself” sessions.
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Personal branding meets the future: The book provides tools and techniques on how one’s own personality can make the difference that is decisive for success in times of artificial intelligence and social media.
- Personal Branding meets everyday corporate life: The first book to provide insight into how personal branding can be used systematically in companies.
Author Prof. Dr. Holger J. Schmidt
Author Christopher Spall
With a foreword by Telekom CEO Tim Höttges, numerous case studies and nine exclusive interviews.
- Science meets “do it yourself”: The book provides an overview of popular approaches to personal branding and gives you the opportunity to get started right away in numerous “do it yourself” sessions.
- Personal branding meets the future: The book provides tools and techniques on how one’s own personality can make the difference that is decisive for success in times of artificial intelligence and social media.
- Personal Branding meets everyday corporate life: The first book to provide insight into how personal branding can be used systematically in companies.
With a foreword by Telekom CEO Tim Höttges, numerous case studies and nine exclusive interviews.
- Science meets “do it yourself”: The book provides an overview of popular approaches to personal branding and gives you the opportunity to get started right away in numerous “do it yourself” sessions.
- Personal branding meets the future: The book provides tools and techniques on how one’s own personality can make the difference that is decisive for success in times of artificial intelligence and social media.
- Personal Branding meets everyday corporate life: The first book to provide insight into how personal branding can be used systematically in companies.
Author Christopher Spall
Immerse yourself in Corporate Branding
Immerse yourself in Personal Branding
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