Inner compass for professionals and leaders
Time for motivated and motivating employeesIdentity development for
professionals and leaders
What do you stand for – clearly and unmistakably – as a professional and leader, in a single sentence?
People who can answer this question credibly give others orientation and purpose. They shape a motivating culture in which people want to achieve. Yet many find themselves caught between growing pressure, role expectations and inner uncertainty.
While other approaches work with predefined pigeonholes – such as personality profiles and leadership styles – we go deeper. We focus on the individual attitude of professionals and leaders. And we distil it with razor-sharp clarity.
Our identity development enables these individuals to form a clear attitude – as a compass for themselves and others.
Those who know what they stand for make better decisions, communicate more clearly – and in doing so, strengthen both the company and its culture. At the same time, self-definition increases identification with the employer.
Invest in identity development for your professionals and leaders – for more attitude, motivation and orientation from within.
Developing identity
We unearth the distinctive core of your employees with our substantial ID analysis – conducted in one-to-one coaching or group workshops.
Distilling identity
We distil the distinctive identity of your employees into a clear and guiding positioning – entirely free of marketing jargon and buzzwords.
Making identity tangible
We enable your leaders and employees to live their identity in everyday life and make the identity tangible at all touchpoints – both internally and externally.
The Spall method
for professionals and leaders
While personal branding is often understood as self-fulfilment and self-marketing, Spall Identity goes deeper. We uncover the natural talents, passions and achievements of your leaders and employees – and distil them into a clear, action-guiding identity.
The result: genuine role models who shape and inspire your culture.
The benefits for professionals and leaders:
-
Natural authority: Leaders and employees appear more credible and self-assured because they embody an attitude rather than copying leadership styles.
-
A stronger sense of purpose: Professionals and leaders can align their own identity with that of the organisation.
-
Communicating the value of their work: Those who can clearly distil their identity can convey the value of their work. A shared strategy can only be lived out by those who align it with their personal values.
The benefit for the organisation as a whole:
-
A meaningful and motivating work environment: Leaders and professionals experience a stronger sense of purpose – and positively inspire others with it.
-
Retention of top performers through genuine role models: True role models act as anchors of identification and are people others enjoy working for.
-
Greater success with customers: The best consultants sell through a distinctive personality.
The Spall method
for professionals
and leaders
While personal branding is often understood as self-fulfilment and self-marketing, Spall Identity goes deeper. We uncover the natural talents, passions and achievements of your leaders and employees – and distil them into a clear, action-guiding identity.
The result: genuine role models who shape and inspire your culture.
Developing identity
We unearth the distinctive core of your employees with our substantial ID analysis – conducted in one-to-one coaching or group workshops.
Distilling identity
We distil the distinctive identity of your employees into a clear and guiding positioning – entirely free of marketing jargon and buzzwords.
Making identity tangible
We enable your leaders and employees to live their identity in everyday life and make the identity tangible at all touchpoints – both internally and externally.
The benefits for professionals and leaders:
-
Natural authority: Leaders and employees appear more credible and self-assured because they embody an attitude rather than copying leadership styles.
-
A stronger sense of purpose: Professionals and leaders can align their own identity with that of the organisation.
-
Communicating the value of their work: Those who can clearly distil their identity can convey the value of their work. A shared strategy can only be lived out by those who align it with their personal values.
The benefit for the organisation as a whole:
-
A meaningful and motivating work environment: Leaders and professionals experience a stronger sense of purpose – and positively inspire others with it.
-
Retention of top performers through genuine role models: True role models act as anchors of identification and are people others enjoy working for.
-
Greater success with customers: The best consultants sell through a distinctive personality.
From specialist or manager to role model with a clear attitude
Personal development does not start with skills, but with self-understanding. Those who know their strengths, core values and inner drive can contribute in a more targeted way – whether in a team, a project or in leadership.
Our identity development addresses the decisive questions: What defines me at my core? What do I want to stand for? What drives me? This creates a personal compass that provides orientation – in action, decision-making and communication. It strengthens the individual – and at the same time advances your organisation.
Leaders learn how to distil their attitude into a clear statement – and thus demonstrate leadership strength that others can connect with. Not only for top management, but for the entire organisation.
Specialists gain a profile based not only on professional excellence, but on personal clarity. This helps not only in internal collaboration, but also in dealings with customers, partners and applicants.
Our substantial ID Analysis:
5 steps to identity
Step 1
The
self-image
Using our structured in-depth survey via the online “Identity Expedition” questionnaire, we capture each participant’s self-assessment.
Step 2
The external image
Using our anonymous online questionnaire, the “Identity Sonar,” we interview the five most important people from the participant’s professional and personal environment.
Step 3
The evaluation
We process the more than 100 anonymous assessments from the participant’s network and systematically prepare both the self-image and the external perception.
Step 4
The joint
alignment
In one-to-one coaching, we compare the participant’s self-image with the external perception – for maximum credibility and authenticity.
Step 5
The development
of identity
On the basis of a credible self-image and image of others, we develop the participant’s identity together – without pigeonholing.
Identity development at Cofinpro – from a leader’s perspective
I believe this should be mandatory for anyone who values making it clear what they stand for.
Our services for your organisation
Brands are brought to life in day-to-day business – this is how to make identity work
We support your specialists and leaders with analytical depth, a clear methodology and high empathy.
The goal is to develop identity – and from it, derive coherent, effective behaviour in the organisational context.
The format is modular and flexible: whether identity development for individual specialists or leaders, or small-group settings to strengthen a shared cultural understanding – you will always receive a tailor-made concept from us that delivers tangible value for your employees – and for your organisation.
Focused
Group coaching
- Ideal for specialists and managers from operational or middle management
- Optimal group size: 4 participants
- From 1 day
- Including our substantial preliminary ID Analysis of the individual self-image and external perception
Individual
one-on-one coaching
- Ideal for CEOs and senior management
- Custom tailored to the needs of the individual
- From 2 days
- Including our substantial preliminary ID Analysis of the individual self-image and external perception
The results
1
Clearly positioned specialists and managers with an inner compass
2
Stronger identification with
corporate values and culture
3
A unifying
self-concept that strengthens cooperation
Ready to strengthen your specialists and managers
from the inside out?
Let’s design a format together that inspires people –
and moves your organization forward.
Our key performance indicators (KPIs)
Our key performance indicators (KPIs)
In > 200 organisations
strengthened identification and appeal.
400 individuals
supported in DNA development.
820 ID Coaches
trained in organisations.
7.800 people inspired in lectures and experience days
> 1.000 days in substantial ID Analyses
for our clients.
B2B & B2C
In our portfolio, we work with organisations from both worlds.
Our services for organisations
Our substantial ID Analysis
The Spall method for
specialists & managers
BrandPractice Blog
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