Peak Performer
Personal Branding
No. 1 Brands
Personal Branding
Was Menschen zu starken Marken macht (What turns people into strong brands)
How you can successfully build your own personal brand from within
“What do you stand for?” The authors Christopher Spall and Prof. Dr. Holger J. Schmidt explain the laws of modern branding and adapt them to the needs and specifics of personality development. They illustrate how building your own brand from the inside out can succeed. Thus, after reading this book, the reader can get to the heart of what makes him special and communicate it to others in an authentic and impressive way.
Christopher Spall and Holger J. Schmidt
Springer Gabler, 2019
Three exciting facts about the book
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Science meets “do it yourself”: The book provides an overview of popular approaches to personal branding and gives you the opportunity to get started right away in numerous “do it yourself” sessions.
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Personal branding meets the future: The book provides tools and techniques on how one’s own personality can make the difference that is decisive for success in times of artificial intelligence and social media.
- Personal Branding meets everyday corporate life: The first book to provide insight into how personal branding can be used systematically in companies.
Author Prof. Dr. Holger J. Schmidt
Three exciting facts about the book
-
Science meets “do it yourself”: The book provides an overview of popular approaches to personal branding and gives you the opportunity to get started right away in numerous “do it yourself” sessions.
-
Personal branding meets the future: The book provides tools and techniques on how one’s own personality can make the difference that is decisive for success in times of artificial intelligence and social media.
- Personal Branding meets everyday corporate life: The first book to provide insight into how personal branding can be used systematically in companies.
Author Prof. Dr. Holger J. Schmidt
With a foreword by Telekom CEO Tim Höttges, numerous case studies and nine exclusive interviews.
- Science meets “do it yourself”: The book provides an overview of popular approaches to personal branding and gives you the opportunity to get started right away in numerous “do it yourself” sessions.
- Personal branding meets the future: The book provides tools and techniques on how one’s own personality can make the difference that is decisive for success in times of artificial intelligence and social media.
- Personal Branding meets everyday corporate life: The first book to provide insight into how personal branding can be used systematically in companies.
Author Christopher Spall
Author Christopher Spall
With a foreword by Telekom CEO Tim Höttges, numerous case studies and nine exclusive interviews.
- Science meets “do it yourself”: The book provides an overview of popular approaches to personal branding and gives you the opportunity to get started right away in numerous “do it yourself” sessions.
- Personal branding meets the future: The book provides tools and techniques on how one’s own personality can make the difference that is decisive for success in times of artificial intelligence and social media.
- Personal Branding meets everyday corporate life: The first book to provide insight into how personal branding can be used systematically in companies.
Peak Performer
Learning from top performers to master real life
“Peak Performer” is the first inspirational book for a meaningful performance culture
The concept of performance has come under heavy fire these days – from two sides. On the one hand, there are loud calls for effortless prosperity, a three-day week and an artificial separation of “work” and “life”; on the other hand, there is a concept of performance that only focuses on “higher, faster, further”. Neither extreme is healthy – for us as individuals, but also for society.
In their new book “Peak Performer”, Magdalena Neuner, Christopher Spall and Christian Grams make the case for a contemporary performance culture: self-determined, meaningful and enjoyable
Magdalena Neuner, Christopher Spall and Christan Grams
Murmann, 2023
Join the authors’ discussion now
Magdalena Neuner
Former biathlete, double Olympic champion & 12-time world champion
Christopher Spall
Managing Director Peak Performer Foundation & Managing Director Spall. Brand Identity Consultants
Christian Grams
Initiator Peak Performer, Managing Director Peak Performer Foundation & CEO Munich Consulting Group
5 euros per book
go directly to our work
with children – for more
joy in performance
Inspiration for a
new performance culture
in organizations and
in society
Exclusive interviews
with 12 top performers
reveal the
peak performer mindset
3 reasons for this book:
- Brand means attitude. Attitude in the question of who we are. What we stand for. What makes us special. This applies to companies as well as individuals. This book is an attitude impulse for top performance – in organizations as well as in real life.
- Only those who can do something become a sought-after brand. A strong corporate DNA is always based on top performance. This book provides suggestions for achieving individual top performance – for a new performance culture.
- Building a performance culture is becoming a crucial DNA component for organizations. Only companies that establish a common culture across generations and departments can develop commitment and a sense of unity.
Let us inspire you!
Exclusively in the book: 12 interviews with top performers from sport and business
In the interviews with top athletes and entrepreneurs (including extreme climbers Thomas and Alexander Huber, Olympic champion Matthias Steiner and former ski racer Michaela Kirchgasser), a nuanced picture emerges of how you can steer your own life course sensibly and without going overboard.
Magdalena Neuner is not the only one who knows today that top performance in sport also has its dark side. The book also sheds light – surprisingly openly – on the darker moments of top performers in sport and business. The book not only provides approaches for a new understanding of performance, but also inspiration to master real life with all its ups and downs.
No. 1 Brands
The secrets of success of strong brands
How every organisation can become a No. 1 Brand from within
Technical paper by Christopher Spall
Differentiation in an undifferentiated market:
How companies can maneuver themselves out of the interchangeability trap in five moves
Many companies and organizations operate in highly competitive markets. Are surrounded by competitors offering nearly identical products or services. And at comparable prices. How can a company stand out here?
Christopher Spall’s article uses the example of financial brands to demonstrate how any organization can become a No. 1 brand on its own.
Klaus-Dieter Koch (Editor)
Orrell Füssli, 2013