BrandPractice Blog
From CEO to crisis expert for people and technology: 3 questions for CEO Thorsten Logemann
The CEO of intersoft consulting services AG Thorsten Logemann summarizes the result of his identity development process as follows. “I have a clear compass for my content on LinkedIn. After a short time, I felt that my “identity” resonated with people.”
From employee to leader with a clear compass: 3 questions for Tobias Ott
The Starting Point Tobias Ott actually thought he knew himself well. But when he took on a new area of responsibility and a new team at work,...
Combining several cultures in one Brand Identity
Developing and establishing a unifying DNA is a complex challenge, especially in globally active organizations. In this article, we show how different cultures can be brought together under one brand, by using the example of our client hep.
From ice hockey idol to strong brand: 4 questions for Florence Schelling
Identity development after the end of a career provides answers to the questions: “What drives me, away from sport?” “What do I actually stand for?” and “What does my personal compass for the future look like?”
How we fight climate change with re-signing and clear sustainability positioning
How can we create conscientious innovation that helps slow down climate change? This was the question Christopher Spall discussed with Medinge Group during Innovation Week in Oslo.
ID Summer Camp: How trailblazing ideas and solidarity grow in nature
Growing companies need a shared identity as a clear compass. That’s why we and our long-term client EIZO Technologies went to our ID Summer Camp on Ammersee for three days.
The Pfinder Story: From Hidden Champion to Strong Brand
Two different fields of business. Two different target groups. Lots of history. A hazy brand image. How can this be turned into a clear positioning and brand strategy for the future?
Frankenwein: How the Soul of the Brand Becomes a Success Factor
The Silvaner and its iconic bottle, the Bocksbeutel, characterize the unmistakable brand identity of Frankenwein. We developed the umbrella brand more than five years ago. How did the brand strategy lead to success?
Peak Performer Kids Camps Lower Franconia and Upper Bavaria: A Review
We are committed to the Peak Performer Foundation for fostering the next generation of peak performers. In the Kids Camps, children and adolescents learn the joy of performing – through games, fun, and real role models. Christopher Spall actively supports the foundation as its Managing Director.
Chameo Board: From product innovation to a strong brand
What makes our new brand unmistakable and who is our message intended for?
IMPACKT: How brands position themselves credibly on sustainability
Almost every suitcase manufacturer claims to have sustainable suitcases on offer – how can the brand differentiate itself from others?
The seven principles for achieving peak performance
Christopher Spall spoke at the Rotary Club Bayerwald-Zwiesel about the genesis of the principles and how they are passed on to children and young people through the Peak Performer Foundation.
EIZO Technologies: From technology company to strong brand
The medium-sized company has developed a clear positioning and an appearance that utilizes its own strengths and is in harmony with the umbrella brand.
From chocolate to a strong brand: Tony’s Cocolonely – 100% free from modern slavery
One brand that doesn’t plant trees but is still considered a sustainable pioneer is Tony’s Chocolonely.
EIZO Technologies: From production company to attractive employer
Employer brand development is designed to make headhunters obsolete, to retain top performers and to build a framework for growth.
Putin’s wake-up call: Three lessons for an awakening in politics, business and society
How we can prepare for challenges like the pandemic, flooding, and war in Europe.
Purpose and sustainability strategy: IKEA changes the way we live
Do brands choose to have a purpose, a core purpose, or is it forced upon them?
The 5 distinctive Brand Lessons of 2021
What remains of this year from a brand perspective?
Three practical tools for strong brands in the post-Corona world
The talk at startup MC E-Bike gives brand makers a guide on how organizations can find a compass in times of change.
From politician to strong brand: Wolfgang Bosbach tells us what’s important
In the interview with the CDU man, it becomes clear what makes a strong personality brand.
Giving the corporate brand a face is an insanely powerful signal
In an interview, Timo Burger, head of the family-owned company Burgis Knödelliebe, tells us what great opportunities lie in CEO branding.
From shoemaker to strong brand: “Schuh-Wunscherfüllerin” Kirstin Hennemann
In the interview, the custom shoemaker reveals how she specifically works with her brand in practice.
Book “Personal Branding – What turns people into strong brands”
How building your own personality brand from the inside out can succeed.
From sales manager to strong brand: Heiko Lemke – a manager with attitude
When the Hamburg native started his new job as sales manager, he wanted to know how he could lead authentically and tangibly in practice.
“Good, you see it differently.” Personal Branding at Cofinpro AG
At Cofinpro AG, personal branding is a key factor in enabling consultants to leverage their individuality, CEO Christine Martin tells us in an interview.
Practice Interview Personal Branding in 90 Seconds with Joachim Butterweck
Joachim Butterweck, Team Leader Cofinpro AG: “I believe this should be a must-attend event for anyone who values making clear what they stand for.”
The Zapf Daigfuss Story: How the world’s oldest sand-lime brick became a strong brand
What was particularly interesting: They wanted a brand identity that united the achievements of four generations with the innovative spirit of today. For a clear strategy in the future.
Space for movement Fuerth
Through the “Room for Movement” initiative, 270 square meters of unused space was turned into a movement room for 390 people in one year.
mobile.de-Forum for digital automotive trade: Keynote “Brand identity as a compass in the digital age”.
How do you build an appealing retailer brand in the digital age?
The tangible upturn of the Almdudler brand
In our interview, Thomas Horak (Sales Director International) explains the tangible upturn of the Almdudler brand in southern Germany.